Posted by Keith on Jun 25, 2025 in General

It’s more important to choose a domain name that is memorable, easy to type, and aligns with your brand. If it can naturally include a keyword without forcing it, that’s a bonus, but the overall quality and authority of your website play a much larger role in your SEO marketing performance. You’ll learn to conduct technical SEO audits using third-party tools, implement schema markup and rich snippets, and leverage structured data to improve content visibility. This module introduces off-page SEO and its role in improving search engine rankings. You will learn about the importance of domain authority, backlink strategies, and the impact of external signals, such as social media and online reputation, on SEO performance.

This module also introduces you to Google Artificial Intelligence Optimization (AIO) and growth hacking in SEO. By the end of this module, you’ll be equipped with the knowledge, tools, and strategies to enhance search performance and boost website traffic. By understanding and catering to the search intent of your target keywords, you align your content with the needs and expectations of your audience. Remember, the goal of SEO is not just to drive traffic but to drive the right kind of organic search traffic by providing value that matches the users’ search intent.

• So if you think about it, you are losing around 9,900 potential customers just because you are not on the 1st position.
• After completing this course, you’ll have valuable skills SEO Specialists, Content Marketers, Digital Marketing Executives, Growth Marketers, and freelance SEO consultants need.
• The best kinds of backlinks come from reputable and related websites/webpages.
• The more votes (or backlinks) a web page receives, the more trustworthy it appears to search engines, which can significantly impact its ranking in search results.
• Sometimes the overall performance can be influenced dramatically by a change in a specific country, a ranking drop of s single big keyword or a performance issue on a specific type of device.

As a result, SEO has changed from optimizing fixed criteria to working toward optimal user experience. Smart SEOs understand that they have to go beyond backlinks and content. They have to understand the needs of searchers in the context of a keyword. On the other hand, some BHS Links confirmed ranking factors only have a very small impact on the rankings. Don’t force keywords into your content where they don’t belong. This can make your website look spammy to search engines and users.

How to Create Your Backlink Strategy

In lesson 1, you’ll learn the importance of portfolios and which type of portfolio you should create based on your career stage and background. You’ll discover the most significant mistakes designers make in their portfolios, the importance of content over aesthetics and why today is the best day to start documenting your design processes. This knowledge will serve as your foundation as you build your portfolio.

Improve Content Discovery With Content Curation

Adding schema markup can enhance your search result appearance with rich snippets, such as star ratings, FAQs, and event details, making your listing more clickable. There are usually six levels of headings in HTML content, with the “H1” heading referring to the title. Typically limited to 160 characters, this description can deliver additional information that convinces a user to click through to the content.

Professionals can offer insights, strategies, and efficiencies that may be hard to achieve alone. This page on my site is optimized around the keyword “Channel Description”. Semrush did a massive Featured Snippet study (they analyzed a whopping 80 million keywords).

You can get a glimpse of user intent by Googling your desired keyword(s) and evaluating the current SERP. For example, if there’s a photo carousel, it’s very likely that people searching for that keyword search for photos. Some examples of SERP features are featured snippets (or answer boxes), People Also Ask boxes, image carousels, etc. New SERP features continue to emerge, driven largely by what people are seeking. Internal linking refers to linking one page on your website to another.