Posted by Keith on Jun 12, 2025 in General

In some cases, this can even lead to highlighted search results, for instance, for products or ratings and reviews. An internal search feature is another important aspect of showing people around your site. Make sure that your search bar provides relevant results, especially on large websites. Otherwise, you end up with all these search pages with random typos in the search results.

Competitive analysis and keyword research

With countless variables in the search engine algorithms, a free audit is usually of minimal value and seldom proves the value of the SEO agency. Whether you are recalibrating your SEO, redesigning a site, or starting out with a new website, an SEO audit can help you optimize every area. This ensures the site is primed to compete in the search results. An auditor needs to consider numerous options before recommending several keywords to his client.

Track and analyze traffic data

You’ll see suggested improvements, such as minimizing JavaScript execution, using browser caching, or deferring non-critical JavaScript. You can do a lot to improve your site speed, so once you have collected all the data, add it to your sheet with the rest of the tasks to tackle. This lightweight SEO audit still finds high-priority issues without the time commitment of a full review. Performing an SEO audit gives you lots of data to understand where your website is positioned within your industry. This report provides information about pages Google hasn’t indexed. That’s why we recommend compressing your images with a SEO Anomaly tool like Kraken.

I’m Anil Agarwal, a passionate SEO expert and the founder of BloggersPassion, a leading digital marketing blog, attracting over 100,000 visitors monthly. With over 20 years of experience in SEO and web hosting, I’m here to guide ALL aspiring bloggers and online entrepreneurs to achieve their full potential. So yes, Ahrefs is a great tool if you’re looking to quickly audit your site for SEO and technical related issues.

• It’s the basis for assessing your site and developing your next step.
• This analysis can help you identify topics that your website has a high Google trust and topical authority, making it easier to rank new content.
• Check broken external links and broken internal links in Morningscore.
• Whitelabel reports are a very good tool for getting leads as well as providing value to potential clients.
• Remember to use structured data, which maintains a standardized format, to help Google crawl your site.

An SEO audit is essential for maintaining and improving the website’s search engine performance. By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments. This guide walks you through the key steps of performing an SEO audit and make sure your website remains optimized for search engines.