Posted by Keith on Jun 26, 2025 in General

To find your competitors’ most trafficked pages, you can use the Top pages report in Ahrefs’ Site Explorer. Competition makes life harder, but your competitors SEO strategies can also be a source of topic ideas. Depending on your audience, you could offer a free tool, a study report, a statistics roundup, a template, or even an infographic. The tool will then generate a list of relevant pillar and cluster page ideas for you. To see a list of pages containing broken links, click the linked part of the issue.

Step 6: Make a SEO plan

• Think of it as optimizing each product in your store to make it more attractive to potential customers.
• Google and other search engines use them (and the added context they provide) to better determine a page’s relevancy.
• A longer dwell time can signal to Google that your page offers valuable content, potentially boosting your rankings.
• A broken redirect points to a resource that might no longer be there.
• More visits also mean higher chances of conversions, email sign-ups, and customer engagement, amplifying overall SEO impact.

I contacted Christopher Levy, senior manager of SEO at Marketing Six, for comment. Christopher has ten years of SEO experience and specializes in local. The image below is a SERP result example for “best restaurants Brooklyn,” showing local SEO in action. There are a variety of different things you can include in your SEO strategy. “Your blog will likely become your biggest traffic generator, providing you’re doing it properly,” says Ashbridge.

When it comes to search engine optimization, short URLs generally outperform long URLs. This step is all about keyword-optimizing your content for SEO. If you see sites with a high number of common keywords, then you can consider them your competitors.

And that’s well worth the time spent becoming an expert in SEO. Without actively positioning its content in search results, no business can survive long. Russell recommends that step one is to figure out and understand how people like to learn. “Our objective is to let this person thrive, and this doesn’t look the same for everyone,” Russell says. “Those grads I mentioned earlier probably thrive by being thrown in the deep end, but not everyone is like that. Some people have confidence issues, or imposter syndrome, or are dealing with things that are making challenges at work that much harder,” says Russell.

Don’t assume, always do local keyword research

For example, the top results for “best espresso machine” are all blog posts. This is how much organic traffic your site received from Google in the last 28 days. Tools like Pinterest Analytics, Tailwind, Canva, and Ubersuggest can help track performance, schedule pins, design visuals, and conduct keyword research. Pinterest Analytics Monitor your SEO Anomaly pins’ performance, understand your audience, and adjust your strategy accordingly. Break up content with bullets, numbered lists, and short paragraphs. This approach improves scannability and maintains user interest.

A formal definition of SEO:

If your pages aren’t indexed, they won’t rank in search results. Average click-through rate (CTR) is the percentage of users who click on your site after seeing it in Google search results. Use CTR to gauge your website’s visibility and performance in search results.

Stick to one primary keyword and a few closely related terms. If the content doesn’t match what the searcher actually wants, it won’t rank — or worse, it’ll rank but bounce hard. Writesonic’s AI Article Writer 6 has all these instructions built in — so you’ll get well-researched and SEO-optimized content that’s actually human to read. But you do need a clear plan before anyone starts writing — even if that “anyone” is you.

You should now have a great foundation to build on and an idea of what you can do about SEO today. If you want to dive deeper, we have much more to explore, starting with Chapter 1 (SEO what is it, and why is it important?). These types of links are often ignored, and can even get you penalized.