Posted by Keith on Jun 12, 2025 in General

Google Play features and tools relevant to ASO are especially helpful in addressing those ranking factors related to app quality and performance. Market intelligence includes information related to app category trends, performance benchmarks, app rankings, keyword data, and visual patterns. Acquiring them helps create a framework for all app store optimization activities. Having a reference on a category level is crucial, as each has its unique competitive landscape, a pool of most commonly used search terms, and fluctuating design trends. Keyword intelligence includes finding relevant keywords with meaningful data on their traffic potential and ranking difficulty. Acquiring accurate information on keywords for organic search is probably the most challenging part of ASO, as it’s impossible without access to third-party platforms such as App Radar.

FAQ about how to check Google rankings

• If 100 appears four times, the RANK and RANK.EQ functions will return 1, whereas RANK.AVG will return 2.5.
• LSI keywords (aka latent semantic indexing) refers to related phrases that a search engine like Google can use to get a better understanding of a page’s content.
• We also uploaded the raw data used in this analysis to GitHub.
• Additionally, if you want to eliminate duplicates entirely, consider using a helper column with a formula that adds a small random number to each value before ranking.

In other words, we didn’t directly measure the loading speed of the individual pages in our data set. We simply looked at the average loading speed across the entire domain. Whether comprehensive content directly impacts rankings is unclear. Perhaps not surprisingly, we discovered that pages with the highest number of total backlinks tended to rank best in Google. In fact, we found that approximately 95% of all pages have zero backlinks.

Advanced Ranking Techniques

As a matter of fact, it’s no longer good enough only to optimize your content for a handful of keywords. Instead, Google wants to find out what your page is about in general. So, it will use these types of keywords to verify that your content is, in fact, about the topic. While we’ve written a lot about the importance of backlinks, you should also focus on creating internal links. An internal BHS Links link is a hyperlink that links to another page on the same domain.

AI Keyword Tool

To ensure that your site continues to rank well, check if your old content is decaying — especially blog posts with dates on them. To do this, you can use Google Search Console and see which pages have lost, clicks, impressions, or rankings. Then, prioritize the posts that are losing the most traffic and start updating them. Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.

Or, check out our full range of digital marketing solutions to learn how we can help with your SEO. As mentioned earlier, search engines work by crawling and indexing different pieces of content on your website. Internal links refer to any hyperlink that points to another page on your same website. Apart from this, high-quality backlinks from reputable websites signal to search algorithms that your content is valuable and deserving of higher search rankings. Link building boosts your blog’s authority and credibility in the eyes of search engines, leading to higher blog rankings.