Posted by Keith on Jun 12, 2025 in General

In fact, Pepperland Marketing’s Ryan Sylvestre says, “analyzing the SERP is your best friend when trying to improve your content. “You may evenuncover more targeted keywords to your product or service offering. For example, if you specialize in a nicheindustry or only operate within a specific geographic location see if there issearch traffic specific to that.

Focus on Long-Form Content

Here are some tips to help your business rank higher on the Google search engine. On your Google listing, upload clear and professional images of your storefront, interiors, staff, and products, as they help make a great first impression. Moreover, Google allows you to add short videos to your business listing, and by doing so, you can keep your users engaged. Content that captures attention, answers questions and delivers fresh insights will always outrank the rest on Google. The more valuable and relevant your content is to the user, the more likely you will rank higher. High-quality content features a striking introduction, sparks the reader’s interest, and fluently presents information.

Use Internal Links Strategically

That finding spurred a redesign of their mobile site, which ultimately improved their rankings. Their Rank Tracker tool requires a login and a subscription, but it is well-known for strong backlink analysis and competitive research features. It comes with a suite of SEO tools from site audits to keyword research. For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area.

See the strategy that turned $875 in ad spend into nearly $3,000 in sales. Constantly look at updating your content and check on competitors onpage 1 to see what is working,” suggests Taylor. Don’t forget to “look for common elements in high-ranking pages that yours is missing,” says Lockedown Design & SEO’s John Locke. Naturally, “Google picked up on this emerging trend yearsago and, within the past several months or so, Google has officially switched over to mobile-first indexing. Thismeans that pages that are optimized for mobile devices will be indexed andprioritized over pages that are not optimized for mobile devices. Similar to distance, proximity impacts how close your business appears to the searcher.

Collect More Reviews

Your Google rank might also be called your rank SEO Anomaly on a search engine results page (SERP). If, for example, you provide landscaping services, you won’t show up for a search about dentists, and that’s good. Obviously, you don’t need to know your Google rank for every SERP.

• This visualization gives you the average position for all your keywords during a specified date range.
• Using relevant keywords in anchor text can significantly improve SEO relevance.
• To improve the SEO of your website, it is important to include the primary keyword in strategic places.