Posted by Keith on Jun 12, 2025 in General

That’s why, as marketers, we need to understand what we can do to improve the SEO of websites we manage. These tools are free to use, but you might find a paid option that has more features. We’ve shared some of the SEO Anomaly best features in each tool, as well as how you can get the most out of them for your SEO strategy. For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned.

Ubersuggest: Keyword Tracking Tool

Originally launched as a free keyword tool, Ubersuggest has evolved into a full SEO toolkit. It includes keyword research, SEO audits, backlink data, rank tracking, and content ideas, all packaged in a user-friendly dashboard. The platform is backed by Neil Patel’s brand and is designed to guide beginners through the basics while still offering enough depth for more experienced users. It combines several tasks (keyword research, SERP analysis, and on-page optimization) in one place, which helps streamline workflows for individuals and teams. While it’s highly focused and practical for local SEO, it doesn’t cover the full range of organic SEO features like backlink audits or deep content optimization.

Keyword Difficulty Checker

• Clearscope looks at search trends and suggests keywords and topics that match what your audience is searching for.
• The platform is backed by Neil Patel’s brand and is designed to guide beginners through the basics while still offering enough depth for more experienced users.
• Screaming Frog is a website crawler designed to audit and analyze site structure and technical SEO issues.
• This tool is useful for beginners looking to assess their current standing and identify areas for improvement.

KWFinder offers a handful of free tools, including an SEO browser extension, a SERP volatility checker and a SERP Simulator. You can also use the KWFinder keyword search tool for up to five free keyword lookups per 24 hours. For webmasters and SEO professionals, free, powerful and efficient keyword tools that provide you with thorough keyword research and analysis.

You can also analyze links on your website, faulty pages, on-site SEO analysis, and off-site SEO analysis. Moreover, RankIQ offers an excellent keyword product that provides users with a list of high-traffic, low-competition keywords specifically tailored to their niche. This targeted approach can significantly improve the chances of ranking high on search engine results pages (SERPs). SurferSEO also provides an extensive array of training tools, including a blog, knowledge base, private SurferSEO community, and live training from the Surfer Academy.

This all-in-one tool offers everything you need to optimize the sites you manage for search. Forbes Advisor considers Ahrefs the best overall SEO tool on the market. With four plans to choose from, Ahrefs is right for all types of users, from beginners to advanced technical users. Envato Elements is a subscription-based service offering a vast library of creative assets, including graphics, templates, videos, photos, and audio files. It provides designers, marketers, and creatives with unlimited downloads and access to high-quality resources for their projects. Serpstat is an all-in-one SEO platform that provides comprehensive solutions for many digital marketing needs.

Combining SEO tools with landing page creation is one of the most practical ways to drive targeted, high-intent traffic. Tools like Ahrefs, Semrush, or Surfer SEO can help you discover exactly what people are searching for and how competitive those keywords are. With that knowledge, you can build landing pages that match specific queries, address search intent clearly, and focus on conversions. Whether you’re running PPC campaigns or scaling organic traffic, a well-optimized landing page aligned with SEO data can significantly boost performance. Its dashboard is data-rich and may feel a bit overwhelming at first, especially for those unfamiliar with SEO or analytics tools.

Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you connect with influencers and bloggers, providing substantial link-building opportunities. On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links. When it comes to SEO and digital marketing solutions, Serpstat is a one-stop shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything. Because of the simple user interface and robust data sets, it’s becoming a favorite choice for entrepreneurs, small businesses, and freelancers.

You can check the top 10 search ranking results from any location without using proxies or location-specific IP addresses. Check My Links is a nifty Chrome Extension with over 10,000 users that crawls through your webpage and identifies the status code for each link on the page – including broken links. Another SEO log analysis tool that provides data in real-time and page categorization. With a bit of time and know-how, you can create a free stack of software that helps you achieve your SEO goals.

Then, its site audit feature ensures your website is free of any technical SEO issues. SurferSEO provides one of the most comprehensive data-gathering experiences for SEOs. Aleyda Solis is a speaker, author, and award-winning SEO expert. She is the founder of Orainti, an international SEO consultancy Agency, that helps international clients scale their organic search growth. She has won the European Search Personality of the Year in 2018 Award and was mentioned in the 50 online marketing influencers to follow in 2016.